Murmurations
Dell PowerEdge
CONCEPT DEVELOPMENT / DESIGN & ART DIRECTION
Dell PowerEdge servers are the flagship product in their infrastructure solutions portfolio, accounting for more than $10 billion in sales in 2024.
The go-to-market strategy, and brief for this campaign, was to announce, for the first time, that Dell is making edge computing attainable to businesses everywhere. The campaign creative exceeded expectations driving 48k page visits in first two weeks and over 1.4M views on YouTube in first month alone.
Murmurations
In nature, harmony happens without hesitation — a unified response to every shift and change in the natural world.
This latest generation of PowerEdge servers can now, for the first time, collaborate autonomously with one another. Intelligently adapting and evolving in perfect sync to meet the demands of your business in real-time.
We awarded MPC to help us tell this PowerEdge story.
Concept deck
Portions of our original pitch for this project below.
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Copywriter: Ken Chambers
Producer: Matt Kuhles
Account Manager: Kathleen Young
Executive Creative Director: Joel Davis