Of course, not every great idea can get produced.
These are some of my favorite pitches that, for one reason or another, just didn’t make it — but I still love them.
Dell Technologies
Bottomless
This was a pitch for the launch of a detachable 2-in-1 device, the Dell Latitude 7350 (comparable to a Microsoft Surface).
In a space that’s already dominated by Microsoft (Surface) & Apple (iPad Pro), we wanted to grab a little attention for ourselves by announcing that you could now go ‘bottomless’ at work — without your co-workers emailing HR.
Ultimately, the idea was probably a little too PG-13 for Dell’s taste (we knew that going in, but hey, shoot your shot right?) so it never got produced, but I still have heart for the concept.
See our original pitch below.
