Welcome to Now
Dell Technologies | OOH
CONCEPT DEVELOPMENT / DESIGN & ART DIRECTION
A full-funnel, integrated global campaign shows how Dell’s technology can help businesses and people bring to life their innovations/ideas today.
We took inspiration from real customers’ stories and developed OOH creative for multiple markets & formats, including airport buys in Austin, Boston & Las Vegas, as well as Paris for the 2024 Olympics.
Welcome to Now
The ‘Welcome to Now’ campaign consisted of large format prints, as well as static and animated digital signage in Austin International Airport & Boston Logan International Airport.
Render work from FrameStore and IAMSTATIC
Placements
After wildly successful placements in Austin & Boston, the scope of the campaign was extended for additional placements throughout the US, as well as internationally to Paris, London and Tokyo.
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Concept Development / Art Direction: Jacqueline Byrne
Copywriters: Zach Stevens & Annie Stanton
Producers: Erica Mccarley & Megan Murray
Account Manager: Mackenzie Kunze
Creative Director: Emily Grube
Executive Creative Director: Joel Davis