Where Next?
Dell PowerEdge
CONCEPT DEVELOPMENT / DESIGN & ART DIRECTION
Dell PowerEdge servers are the flagship product in their infrastructure solutions portfolio, accounting for more than $10 billion in sales in 2024.
The go-to-market strategy, and brief for this campaign, was to announce, for the first time, that Dell is making edge computing attainable to businesses everywhere.
Where Next?
Edge computing brings data processing closer to the source, reducing latency and enabling real-time insights. With Dell PowerEdge, the question is no longer what’s next - it’s where next?
We selected Henrik Hansen of RSA films to shoot this video over the course of 3 days in Iceland in February of 2023.
The Campaign
Multimedia campaign consisting of digital, print & OOH.
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Copywriter: Rosella Conti
Producer: Nathan Nowak
Account Manager: Lane Parsons
Creative Director: Shane McGuire
Executive Creative Director: Joel Davis