Closer to You
Dell Latitude
CONCEPT DEVELOPMENT / DESIGN & ART DIRECTION
The Dell Latitude line is Dell’s best-selling business laptop with a strong reputation for being a productivity powerhouse. But business laptop and ‘premium user experience’ are not often associated with one another.
With this launch for the new, redesigned Latitude, we set out to change that — positioning the Latitude as an engaging, full sensory experience that’s not to be missed.
Closer to You
The experience of using the all-new latitude is about more than just productivity. It’s an intelligent, immersive and sensory experience designed to bring you closer to your work than ever before.
We partnered with the brilliant creatives at Mirada to bring our vision to life.
Concept deck
Portions of our original pitch for this project below.
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Copywriter: Eli Mogul
Producer: Nathan Nowak
Account Manager: Alma Dodson
Creative Director: Dominick Walker
Executive Creative Director: Joel Davis